How to register DUNS for Google Ads verification (2024)

Under Google's new policy, advertising account information will be displayed to ensure transparency of businesses running ads. This includes:

• History of advertiser name changes;
• Advertisements;
• Time and location of ad distribution;
• Ads removed or accounts suspended due to legal or policy reasons;
• Business contact information.

Therefore, verifying your Google Ads account not only helps build credibility with customers and partners but also confirms that your business has been authenticated and approved by Google.

Google has transparent rules and policies for advertising, and verification helps ensure that businesses comply with these regulations. This protects the interests of both the advertisers and Google in maintaining a safe and legal advertising environment.

If your products are copied or imitated, a verified Google Ads account can help you file complaints and protect your brand from unauthorized use.

For dropshipping and e-commerce models, multimedia advertising is a key strategy to attract customers worldwide. 

Verified accounts enhance customer trust and allow you to target high-value customers more effectively, helping your business thrive in a competitive market.

The Google Ads Advertiser Verification Program requires advertisers to provide business details in the "About your business" section. You’ll need to answer questions such as:

• Is the business an advertising agency?
• Who pays for the business's advertisements?
• Is the business advertising its own products/services, or running ads for another individual/organization?
• What is the industry of the business's products/services?

Note: Google will send an email to start the verification process. You must respond within 30 days, or your account may be temporarily suspended.

After completing the initial business questionnaire, you will receive an email and notification in their Google Ads account with instructions to verify your business identity.

Upon successful verification, Google will publicly disclose the business's Google Ads account information and advertising campaigns through ad disclosures and the Ads Transparency Center.

Google requires two sets of documents: business registration documents and a government-issued photo ID of an authorized representative. 

The required documents include:

• Business Registration Documents:
• Business Registration Certificate;
• Investment Registration Certificate (depending on the type of business and the investment country);
• DUNS Number.

Government-Issued Photo ID of the Authorized Representative:

• Passport;
• National ID Card;
• Driver’s License;
• Permanent Resident Card.

The authorized representative, responsible for paying for ads, must submit these documents. The government-issued ID can be from any country, but the individual must have administrative access to the Google Ads account.

In some cases, Google may request additional verification regarding your business operations. This includes details on:

• Business model and services offered;
• Registration details;
• Relationships with brands or third-party advertisers.

Businesses have 30 days to complete this verification. Failure to answer all questions or meet the verification requirements within this timeframe will suspend the Google Ads account.

During the identity verification process, Google Ads requires businesses to provide a DUNS number to complete the verification successfully. 

Typically, it can take up to 30 business days to receive a DUNS number. However, businesses can expedite the process through service providers like Global Link Asia Consulting, which offer fast-track DUNS registration in as little as 1-2 business day.