In response to the exponential rise of TikTok as the leading entertainment and e-commerce platform, Pangle (TikTok's mobile advertising platform for Business), has emerged.
Pangle empowers app publishers, and game companies, regardless of their size, to expand their user base and optimize revenue through high-performing in-app advertisements by enabling the placement of ads on game applications and mobile platforms.
For numerous businesses seeking to monetize through Pangle, incorporating a company in Singapore and registering a Pangle account has become a popular solution.
In this guide, we cover everything you need from Singapore company registration, and Pangle account creation to Pangle monetization through different strategies and ad formats.
1. Pangle - An add network of TikTok for Bussiness
Pangle (Pangle TikTok) serves as the ad network of TikTok for business. It offers a platform for global app developers to maximise their earnings and for businesses to increase their user acquisition via amazing ad formats that guarantee the best of both worlds.
Pangle provides a diverse range of ad formats from display Rewarded Video Ads, Interstitial Ads, Native Ads, App Open Ads (Beta), Banner Ads and more. With smart ad-technology, Pangle helps advertisers reach their target audiences effectively.
- A massive user base on TikTok: With precise analysis form more than billion of activer TikTok user and exclusive advertising insights gained from Tiktok for Business platform, Pangle knows how to direct in-app (in-game) advertisements to the right user target
- Highly convertible ad formats: Leverage advanced ad-tech to attain optimal ad matches and achieve the highest possible eCPM (effective cost per mille), Pangle helps advertisers find the right audience, thus enhancing user acquisition for TikTok advertisers while ensuring app developers can get impactful results.
In the ever-evolving landscape of digital advertising, the key to capturing audience attention lies in the diversity and effectiveness of ad formats. Pangle, understands this necessity and offers a range of engaging ad formats in placements on 3rd party app.
- Rewarded Video Ads
Full-screen video ads with in-app rewards for users who watch the video for the entire duration. This type of adds entice users with a win-win proposition, providing engaging content while rewarding them for their time and attention.
- Interstitial Ads
This is an ad format which is displayed at a certain time during user integration with the app. By strategically placing ads during natural breaks, they help ensure a smoother user experience within the app while still getting the message across to the end-users.
- Native Ads
This is a type of ads that seamlessly match the style of the original content on the app, providing a consistent and integrated viewing experience. A native ads allows for an enhanced user experience by delivering ads that feel like a natural part of the content, avoiding disruption and fostering a more positive perception.
- Banner Ads
A typical rectangular banner ads is displayed throughout the app (can be found in the corner or at a specific area on the phone). These ad formats help achieve continuous visibility without being intrusive, allowing users to engage with content while subtly promoting the advertised products or services.
- App open Ads
These ads help make a strong first impression by capturing user attention right from the start, setting the tone for a positive interaction with the app.
- Icon Ads
Icon Ads display only the app icon and app name, which helps convey information in a compact yet effective manner, leveraging brand recognition through app icons and names.
- Interactive customization
In addition to these standard formats, Pangle goes the extra mile by offering interactive customization services, including Endcard and Playable Ads. These services empower advertisers to boost performance by creating immersive and engaging ad experiences.
- Endcard Ads: A visually appealing end screen that prompts users to take specific actions after viewing the ad, enhancing interaction and conversions.
- Playable Ads: Interactive ads that allow users to engage with the content before making a decision, fostering a sense of participation and increasing ad effectiveness.
These extensively researched ad formats create predictable monetization, simple integration, and streamlined user experiences. Different ad formats can deliver different value to advertisers and app publishers
To start receiving money from Pangle, you as app developers need to create an account and integrate your app with the platform for sdk advertising (ad sdk). Pangle provides detailed instructions on how to do this.
In simple terms, the Pangle advertising platform operates by compensating businesses for providing advertising display space to advertisers. Here's how it works:
- Sign Up and integration:
App developers sign up for a Pangle account and integrate their apps with the platform. You can test to 80 test devices to ensure the ad requests look fantastic on various devices, making the process more accessible for developers worldwide.
- Campaign Creation:
Advertisers create advertising campaigns on Pangle, specifying their target audience. Pangle employs advanced advertising technology to display relevant ads from TikTok advertisers to app users.
- Compensation for Interaction:
You simply need to add Pangle ad SDK to your products to connect your apps/games with Pangle. Businesses, including game companies, apps, software, and application developers, earn money from Pangle based on user interactions or views of advertisers' ads.
2. Why you should consider registering a company in Singapore for Pangle monetization?
Pangle supports business in many countries. However, there are compelling reasons why app publishers should consider opening a Singapore company to monetize with Pangle.
- Singapore is one of the 23 Asian countries where you can open accounts for Pangle placements;
- You benefit from Singapore's attractive tax system, subject to a corporate income tax rate of only 17%, significantly lower than many other countries.
- As an international financial and trade center, Singapore offers access to reputable banks and financial institutions, facilitating the opening of traditional and digital bank accounts for receiving funds from Pangle.
- Singapore boasts a developed and stable economy, with a transparent legal and political system
- Singapore enjoys a positive global reputation as a leading economic, financial, and technological hub. Incorporating a company in Singapore enhances the credibility of your company,
- Singapore offers various preferential policies for newly established companies, including income tax exemptions for the first 4 years, government and financial institution loan support, and tax exemptions for businesses investing in research and development. These policies contribute to cost savings and increased profitability for game, App, and software businesses.
In summary, setting up a company in Singapore presents numerous advantages for businesses seeking to monetization from Pangle. and advertisers.
3. How to successfully register a Pangle business account for app developers?
As of September 2023, Pangle operates in 23 countries worldwide, including Hong Kong, Singapore, Belize, BVI, Thailand, England, Vietnam, Canada, Australia, Austria, Bangladesh, and more.
To register for Pangle accounts, you must meet the following conditions
- Legal entity: Pangle only supports business account registration, so you need to open a company where Pangle supports.
- Registration documents: Requirements vary by country. For instance, in Singapore, you need a Unique Entity Number (UEN) or DUNS code; in Hong Kong, a business registration number, national tax registration number, or company registration identification number may be required.
- Validity: You must have an application, game, or software that meets Pangle's criteria.
- Bank Account: Pangle accepts transfers only via business bank accounts.
4. Pangle account registration Process for app, game, and software developers
You can easily create an account with these 5 easy steps:
- Visit Pangle's Website: Go to Pangle's official website.
- Create an account: Click on the "Sign up" button on Pangle's homepage to initiate the account creation process.
- Fill in registration information: Enter the necessary details, including your email address, password, account name, company name, and place of company registration. Be sure to read and accept Pangle's User Agreement and Privacy Policy.
- Click "Create Account": After entering all required information, click the "Sign up" button to create your Pangle account.
- Activate your account: Pangle will send an activation email to the registered email address. Click the link in the email to activate your account.
By following these steps, your App, game, or software business can successfully register for a Pangle account and tap into the benefits of this mobile advertising platform.
5. How can we help you register a company for Pangle monetization?
Global Link Asia Consulting, as your trusted one-stop corporate service provider helping hundreds of business owners start their businesses overseas and manage their companies with success, can help you:
- Advise on which country is ideal for company formation and Pangle monetization;
- Register a company in Singapore, Hong Kong, BVI, Australia and more;
- Choose the right company types for tax optimization
- Open a traditional or digital corporate bank account with a 99% success rate.
- Apply for business licenses;
- Get an affordable, professional registered office address for business;
- Support to open, authenticate, and manage Stripe Paypal Business in Singapore, Hong Kong, and the U.S;
- Handle all your tax accounting needs, timely annual filings, auditing, and more.
6. FAQs about Pangle monetization and company incorporation
Pangle is a mobile advertising platform for TikTok for business. This platform offers app, game, and software businesses, as well as advertisers, a formalized venue to connect and engage with one another.
Pangle enables advertisers to efficiently reach a broad audience by displaying advertisements within the in-app placements of app, game, and software businesses. This approach not only facilitates effective advertising but also incorporates app monetization solutions for publishers, specifically app developers.
In addition to Pangle, several other advertising platforms exist that you can leverage to increase revenue from games and apps design, such as Google AdMob, Google Ads, Facebook Audience Network, and others.
As of September 2023, Pangle is accessible in various regions, including Hong Kong, Singapore, Belize, BVI, Thailand, the UK, Vietnam, Canada, Australia, Austria, and Bangladesh, among others.
There are no specific language requirements when registering for Pangle. However, it is noteworthy that Pangle provides enterprise support in English, Chinese, Japanese, and Korean.
All transactions within Pangle are conducted in US dollars, as the platform does not currently support other currencies.
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