How to register DUNS for your Google Developer Account in 2025?

Details: Written by: Expert in DUNS registration; Last Updated: 13 October 2025

Services: DUNS registration
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The good news is you do not need a Duns number if you create a Google Developer account for personal use.

The not-so-bad news? You must have a Dun & Bradstreet (D&B) number for your company/your organization.

The great news? Obtaining your DUNS number is straightforward and can be completed in just a few steps with the assistance of our experts.

Google requires organization to have a DUNS number

In this guide, we’ll walk you through:

Why Google requires a D-U-N-S® number for identity verification;
The new verification process during your business Google Developer creation;
How to get DUNS for your company’s Google Developer Account (with our expert support).

Let’s get into it.

Let’e get into it.

1. What is the DUNS number for Google Developers, and why do you need it?

The D-U-N-S® number is a unique business identifier issued by Dun & Bradstreet (D&B).

You can think of it as a digital fingerprint for your company, one that proves your business is legitimate, registered, and trustworthy.

Google uses this number to verify your organization’s identity during processes like Google Developer registration, Play Console, or Advertiser verification.

The DUNS number helps

Google matches your submitted info to official business records.
Google team checks it to assess your applications faster.

But it’s not just a Google thing.

The DUNS number is used worldwide, by Apple (Apple Developer Program), TikTok (Pangle account), Amazon, Microsoft, LinkedIn, Walmart, and even government agencies in the U.S., U.K., and EU for vendor registration, app publishing, and procurement.

If you're a developer, startup, or business owner looking to scale, whether it’s launching an app, expanding internationally, or landing B2B contracts, getting a DUNS number is a smart, future-proof move. It can take you a long way in your growth journey.

You need a DUNS number to pass the verification process

2. How to create a Developer account for your company? (The new process)

Now that you understand the importance of having a DUNS number, let’s first discover what information you must have to create your organization’s Google Developer account.

A Duns number is essential to have your company’s Google Play Console verified

Pro tips for our DUNS experts to speed up your account creation

Update your organization’s information at least once a year to prevent verification issues;
Ensure your Google Payments and developer account information match exactly;

Your organization’s information helps Google verify your identity and keep users safe. Before starting, make sure you have the following information ready.

Creating a developer account for an organization

The new process of creating a Google Developer account for an organization

Information required	Description	Displayed publicly?
Developer name	The name that appears on Google Play. It can differ from your legal name. Based on our 10 years of supporting clients, we suggest you keep the same name on Google Play as your organization. The government agents will verify your company's authenticity if they see 2 different names during tax seasons.	Yes
Organization name	Pulled from your Google Payments profile during setup.	Yes
Organization address	Taken from your linked Google Payments profile.	Yes
Organization phone number	Must be active and reachable.	Yes
Organization Website	Your company’s official website. It is optional, but we recommend you have one since it increases your chance of verification success.	No
Contact name	Main point of contact for Google.	No
Contact email address	For communication from Google. It must be verified. We suggest you use your business email from Google Workspace (If any). It speeds up the verification.	No
Contact phone number	For communication from Google. It must be verified.	No
Developer email address	Shown publicly on your Google Play profile. It must be verified.	Yes
Developer phone number	Shown publicly on your Google Play profile. It must be verified.	Yes
D-U-N-S Number	Required if your developer account is for a company/an organization	No

After submitting your information, Google will ask you to verify your:

Organization name and address (via Google Payments profile)
Emails and phone numbers (using one-time passwords)
Your account can’t publish apps until verification is complete

To improve transparency and user trust, Google will display publicly on your developer profile:

Legal name;
Legal address;
Developer email address;
Developer phone number.

These details help users confirm they’re downloading from a legitimate source. In addition, your contact and developer emails and phone numbers must:

Stay active and accessible at all times.
Be verified using OTP;
Be updated immediately if your organization’s contacts change.

3. How to get a DUNS number for your Google Play Console account?

The final stpe is to submit your documents

The final step before publishing on Google Play is verifying your organization’s identity.

If you haven’t submitted your official business documents or D-U-N-S® Number, Google may place your verification on hold.

Global Link Asia Consulting will help you get your D-U-N-S® Number ready with our experts.

We simplify the process for global businesses, ensuring your Google Developer Account verification runs smoothly and efficiently.

1

Step 1: Initial consultation
2

Step 2: Document preparation
3

Step 3: Submission to Dun and Bradstreet
4

Step 4: D-U-N-S® Number issuance

We start by understanding your business goals and the purpose of your Google Developer Account.

Based on your company type, whether tech startup, app developer, or digital agency, we recommend a tailored D-U-N-S® registration package designed for faster approval.

If you live in a region where DUNS is not supported. We help you incorporate a company in a country that supports DUNS, such as Singapore, Hong Kong, the U.S, Canada, the U.K., or Seychelles.

You can use this company to sign contracts with your clients, do business with your partners, and more.

Check to see if your country is DUNS supported

We help you collect and organize all required business documents for Dun & Bradstreet’s review — ensuring every detail matches your legal records and Google Payments profile.

This prevents delays caused by incomplete or inconsistent information.

Our team submits your verified application directly to Dun & Bradstreet (D&B).

We monitor the process closely and handle communication with D&B to make sure your application stays on track.

Once approved, D&B will issue your official D-U-N-S® Number, along with:

The D-U-N-S® Registered™ seal;
The D-U-N-S® Registered™ certificate.

These documents confirm your business's legitimacy and can be used to verify your Google Developer identity.

Once you have your D-U-N-S® Number, we can help you:

Verify your organization's identity for the Google Developer Account
Match your business details with your Google Payments profile
Ensure compliance with Google’s verification standards

It will take up to 7 days for Google to receive the D-U-N-S number. You have to wait until the Google verification is over to finally unlock your Google Developer account.

4. Ready to verify your Google Developer Account?

If you’re a mobile game studio, software company, or tech firm planning to publish apps on Google Play, Global Link Asia Consulting can help you:

Obtain your D-U-N-S® Number quickly
Complete all verification steps correctly
Get your developer account ready for approval

Contact Global Link Asia Consulting today to simplify your D-U-N-S® registration and unlock your Google Developer Account.

5. FAQ about registering a Google Developer account

1. How long does it take to get a D-U-N-S® Number?

On average, obtaining a D-U-N-S® Number takes 4–8 weeks.
The process involves several verification steps with Dun & Bradstreet (DNB), and delays often happen if follow-ups aren’t made promptly.

When you work with Global Link Asia Consulting (GLAC), we help you manage the entire process from preparing documents to tracking progress — so you can receive your D-U-N-S® Number as quickly as possible.

Due to our partnership with DUNS headquarters, We offer a speed-up service that helps you obtain your D-U-N-S® Number in less than 4 weeks.

2. My country is not supported, how do I get a D-U-N-S number?

We offer comprehensive DUNS registration packages for every countries including Singapore, the USA, Hong Kong, Seychelles, BVI, Belize, Vietnam, and more. Our package includes:

Consulting on Suitable DUNS service packages.
DUNS registration for Apple Developer Account.
DUNS registration for Google Ads account verification.
DUNS registration for Apple Business Manager.
DUNS registration for Logistics Business.
DUNS registration for TikTokShop, E-commerce.

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