How to sell on Amazon with a U.S. company as a Foreigner in 2026?

If you hear anyone saying selling on Amazon is easy. They are dead wrong.

Selling on Amazon as a foreigner isn’t just about opening an account anymore. It’s about structuring your business the right way.

In 2026, Amazon sellers without a U.S. company are running into more barriers than ever. 

• Stricter KYC;
• Bank account verification;
• Tax and compliance checks that weren’t enforced a few years ago;
• Heavy investment upfront (from advertising, legal setup, to logistics) to keep your store running in the first year.

This is the email we received from one of the customers we supported 

And this shift is showing up in seller suspensions and slow verification. Our experts at Global Link Asia Consulting reviewed hundreds of Amazon account cases.

Some we supported with success. Others showed risks so high that we had to turn down during the KYC process. Those hard cases had one thing in common: No properly structured U.S. company behind the seller account.

This isn’t an isolated issue. We had to consult more and more foreign to sell to form  U.S. companies before launching on Amazon. And the reason goes deeper than compliance.

In 2026, selling on Amazon as a foreigner requires more than a product and a listing. 

In this guide, you’ll learn:

• Whether you really need a U.S. company to sell on Amazon;
• How foreigners can legally set up and operate a U.S. company.

First, let's begin by understanding why more and more sellers choose to sell on Amazon.

1. Why are more and more people selling on Amazon?

Selling on Amazon means selling directly to consumers through the world’s most powerful e-commerce marketplace. And that marketplace keeps getting bigger.

1.1. Market potential

In 2024, U.S. online retail sales surpassed US$1 trillion, and Amazon captured a dominant share of that growth.

Amazon growth over the years

But here’s the part many people miss: Amazon is no longer driven mainly by big brands. More than 60% of Amazon’s total sales now come from independent sellers, most of them small and medium-sized businesses.

That shift explains why entrepreneurs around the world are moving to Amazon. Amazon offers what most platforms can’t combine in one place:

• Massive demand;
• Built-in customer trust;
•  World-class logistics (Amazon has launched a new service called Amazon Global Logistics - AGL);
•  Scalable growth potential.

Instead of building traffic from scratch, sellers plug into an ecosystem with hundreds of millions of ready-to-buy customers.

And Amazon does the hard parts.

1. Storage;
2. Shipping;
3. Returns;
4. Customer service.

Programs like Fulfillment by Amazon (FBA) allow even solo founders to operate like large enterprises, without owning warehouses or hiring logistics teams.

1.2. Omnichannel opportunity in the U.S 

Amazon is a powerful marketplace. But the most successful sellers don’t rely on Amazon alone. They build systems that sell across multiple platforms, while keeping operations centralized.

That’s where omnichannel selling comes in. Amazon supports this approach with tools designed to extend sales, logistics, and marketing beyond its own marketplace.

In addition to being  Amazon sellers, sellers can expand into channels like Walmart Marketplace and TikTok Shop, turning Amazon into the operational backbone, not the only storefront.

Sellers are looking for opportunities to sell on Walmart

2. Should you sell as an individual or as a business on Amazon U.S?

This is the first reason most Amazon sellers fail, or struggle to survive beyond years 2–3. They choose to sell as an individual on Amazon. At the beginning, everything looks fine.

The account is approved. Sales come in. Nothing seems wrong. Until legal and tax issues appear.

And by the time they do, most sellers are already too deep to fix them easily.  Most sellers who do eventually pay the price, through legal exposure, tax complications, or forced restructuring.

On the one hand, selling personally may work in the short term, but it creates long-term risks that many founders don’t see until it’s too late. 

On the other hand, incorporating a company in the U.S is the foundation that allows an Amazon business to scale, stay compliant, and survive beyond the early years.

To see the difference clearly between selling as an individual and as a business, our experts create the comparison table below for you:

2.1. Selling Personally: Fast to start, risky to scale

Amazon allows you to register as an individual by selecting “None, I am an individual” and using your Social Security Number. This option is often chosen by first-time sellers because it feels simple. You may need to contact Amazon Global Selling for support. But it offers minimal protection.

There is no legal separation between you and the business. Any dispute, claim, or investigation points directly to you as an individual.

For sellers of physical products, especially private-label products, this becomes a serious problem as the business grows.

That’s why many sellers hit a wall around year 2 or 3, not because the product failed , but because the structure couldn’t support growth.

2.2. Selling as a  business: Our recommendation

For sellers who want to scale, and survive long term, a U.S. Limited Liability Company (LLC) or a US Corporation is the most practical structure, especially for non-U.S. residents.

If you need help with company structuring for maximum protection, tax optimization and efficient operations, our experts can offer you our unique advice, based on hundreds of clients we helped buil long-term business models.

Opening a company in the United States and selling on Amazon has 3 important advantages:

3. How to open a U.S company for Amazon selling (the right way)

Now that you know the drawbacks and the benefits of selling on Amazon with a U.S company. 

Our experts will show you in this section how you can incorporate a company the correct way in this section (An overview). You can set up a U.S. company on your own. But sellers who do usually learn the hard way.

• Miss one detail, and Amazon delays your approval.
• Choose the wrong structure, and legal risk shows up later.
• Use the wrong address, and your seller account gets rejected.

With expert guidance, those risks drop to the lowest possible level. And your time to market shortens significantly, meaning faster sales, higher ROI, and earlier scale.

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4. Bonus: 3 pratical tips to go faster with our Amazon Seller account

Most new Amazon sellers focus only on getting approved. Smart sellers focus on getting approved fast and surviving long enough to scale.

Here are four practical tips that separate sellers who stall from those who reach profitability faster. These tips are what we concluded after interviewing our most successful Amazon sellers who have built their empire from the ground-up, with our ongoing support as a partner.

4.1. Plan your finance for a heavy first year (This is non-negotiable)

The first year of selling on Amazon is cost-intensive. This is where many sellers underestimate the game, and run out of cash before optimization kicks in.

In Year 1, your main costs typically include:

• Product sourcing and procurement;
• Manufacturing or private-label production;
• Shipping and international logistics;
• Amazon FBA storage and fulfillment fees;
• Advertising (PPC is mandatory, not optional);
• Software tools and compliance costs.

During this phase, profits are often thin, or negative. And that’s normal.

The real return usually comes in Year 2, once:

• Listings are optimized;
• Reviews accumulate;
• Advertising becomes more efficient;
• Supply chains stabilize.

As optimization improves, costs go down while margins go up. Amazon is not a quick-win platform. It’s a scale-and-optimize business.

To start, you can use our table below to get the estimated cost to start building your store on Amazon.

Please note that fee ranges based on your currency and service fees of Amazon branch in your country. Some sellers may incur additional fees, such as long-term storage fees or optional program fees, including advertising costs and premium account services.

4 types of selling fees on Amazon (in USD)

4.2. Register for Amazon Brand Registry

Brand Registry does more than unlock features. It fundamentally changes how much control you have over your listings and brand presence.

Brand Registry is a growth lever, but only if the groundwork is done correctly

4.3. Leveraging Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is the backbone of scalable Amazon operations.

With FBA, you send inventory to Amazon’s fulfillment centers—and Amazon handles: storage, packing, shipping, customer service, and returns This allows sellers to focus on growth, not logistics and risky FBM.

5. How can we help you build a successful Amazon store in the US as a foreigner?

Building an Amazon store in the US works best when it’s part of a complete, well-structured system—not something done in isolation.

Once the foundation is set, combine the right legal setup, product strategy, and smart marketing to scale with confidence.

That’s when Amazon stops being just another marketplace and becomes a long-term business that grows your revenue and credibility in the US as a foreigner.

With 10 years of experience helping foreign business owner thrive on Amazon with our strategy from legal setup to business operations, we can help you:

• Register a company in the U.S in your chosen state;
• Open a corporate bank account in the U.S with a 99% success rate;
• Choose the right company types for tax optimization in the U.S;
• Apply for US business licenses;
• Get an affordable, professional registered office address for business;
• Support to register DUNS Number for SaaS Businesses in Delaware 
• Support to open, authenticate, and manage Stripe Paypal Business in Singapore, Hong Kong, and the U.S;
• Handle all your tax accounting needs, timely annual filings, auditing, and more.

6. FAQs about selling on Amazon with a company in the U.S

With over a decade of experience serving as a trusted partner to more than 750 business owners seeking professional development and breakthroughs in the international market, we are an  expert strategic corporate service provider helping you incorporate and operate successfully in 10 different countries

Our areas of expertise include:

• Strategic Consulting and Company formation in over 10 different countries worldwide such as Singapore, Hong Kong, the U.S., Australia, Thailand, Malaysia, and offshore destinations like BVI, Belize, Seychelles, and more.
• Account opening for personal and corporate bank accounts, as well as setting up PayPal and Stripe gateqays in countries like Singapore, Hong Kong, and the U.S..
• Tax Consulting and Preparation for SFRS IFRS financial reports, corporate income tax returns, VAT/GST (Value Added Tax/Goods and Services Tax), and more.
• Opreation support:
• Registered adress;
• Foreign consular legalization;
• Trademark and patent protection registration in Singapore and the US;
• Employment Pass application in Singapore and Hong Kong;
• Website design, international SIM number provision;
• DUNS registration.

With over 10 years of experience and a team of experts with 5 to 25 years of experience (international standard certifications) as well as direct partnerships with institutions such as OCBC, UOB, DBS, PayPal, and Stripe, we are proud to offer professional, legal, transparent, sustainable services with no hidden costs.

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